Net revenue by channel
Excluding tax, for the selected range
Sales from everywhere
All your revenue, accounted for.
Online, in-store, draft orders and social channels, without counting sales twice.
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Every sales channel, one profit picture
Shopify sales records by channel, not bank deposits or payouts.
Revenue per channel comes from Shopify's sales report grouped by sales channel, so channels add up to the store total and no sale is counted twice. Orders, refunds and product costs come from synced Shopify orders. Direct costs are product costs only; fixed costs and advertising are not allocated to channels.